Note that different types of data may be obtained depending on the Digital Service or Materials you interact with (e.g., American Course Academy may obtain information relating to your social security number when you apply for a TABC certification through an American Course Academy Digital Service).
2. WHAT INFORMATION WE OBTAIN
When you use a Digital Service, we obtain various types of information related to you and your use of the Digital Service or Materials. This data includes information that directly identifies you such as your name, job title, or contact information as well as information such as online identifiers or cookie-level data that may indirectly identify you. The information we obtain generally consists of information (1) you provide us about yourself or that we directly collect from you, (2) you provide us about others, (3) automatically collected about your interactions with the Digital Services or Materials, and (4) we get from other sources as described further below.
A. Information we obtain directly from you
American Course Academy asks you to provide information about yourself when you use the Digital Services, including when you create an account, complete a form or subscribe to a mailing list. You may not be able to use certain features if you choose not to submit the requested information.
The information you provide us or that we directly obtain from you includes details such as:
- Contact information (e.g., your name, email address, job title, company name).
- Demographic and interests information (e.g., state, preferred language).
- Payment information for purchases made through the Digital Services (e.g., payment card number, expiration date and billing information). This information is used for the limited purposes of processing your transaction, providing you with the Materials and to protect our rights or the rights of others.
- Information you choose to share with us (e.g., when you submit an inquiry through an online form on a Digital Service).
- Transactional and activity information (e.g., requests, searches or orders).
- If you apply for a course administered by American Course Academy, we may request further details from you. This information is used for purposes of assessing your qualification for the course and may include:
- Date of birth.
- Information provided by you in your personal statement and other information you choose to share with us in support of your application for the course.
B. Information you provide about others
C. Information automatically collected
The Digital Services may automatically log certain information about visits to the Digital Services, such as the number and frequency of visitors, technical information about browsers and devices used to access the Digital Services, and information about crashes or other technical issues. In addition, in accordance with your expressed preferences, we and third parties may automatically collect certain information through cookies and similar tools (referred collectively as “Cookies and Similar Technologies”) about your activities over time across the Digital Services as well as across third-party sites, apps or other media. Some Cookies and Similar Technologies assign or collect unique cookie IDs or other identifiers associated with your browser or device. Cookies and Similar Technologies may collect information while you are using the Digital Services or while they are running in the background of your device.
The information automatically collected includes the following:
- Information about your computer, device, browser and operating system (e.g., type, model, or version).
- Internet protocol (IP) address, which is used to derive your general geographic area (e.g., city and country).
- Device identifiers.
- Information about your interactions with the Digital Services, including browsing activities and clickstream data that reflect the Materials you have accessed, clicked on, or viewed.
- Information about how you accessed the Digital Services, including details about websites or apps visited immediately before or after accessing a Digital Service.
- Demographic and interests information (e.g., state, preferred language).
- Information about your interactions with email messages and other communications, such as whether you opened or forwarded the email or clicked on links contained in the email.
D. Information we obtain from other sources
American Course Academy receives information about you from other sources which may be combined with information obtained about you as a result of your interactions with the Digital Services or Materials. For example, we obtain data from:
- Organizers of industry events. We obtain information from organizers of events and conferences you attend subject to the sharing practices of the relevant event organizers.
- Third-party data suppliers such as data aggregators, data resellers, public databases and business partners. These suppliers provide us with demographic information, information about your organization, and other information that helps us learn about you and other users of the Digital Services.
- Your organization or other individuals at your organization if you are authorized to access a Digital Services and/or Materials via a corporate account.
- Operators of third-party sites, platforms or other devices and technologies when you interact with the Materials on those channels and platforms.
The categories of information that we collect about you from other sources are your personal details (for example your name and date of birth) and your contact details (such as your phone number, email address, postal address or mobile number).
3. HOW WE USE INFORMATION WE OBTAIN
American Course Academy uses the information we obtain:
A. To provide you with the Digital Services. This service includes:
- Processing your requests regarding the Digital Services and the Materials.
- Providing customer assistance or technical support.
- Customizing the Digital Services and Materials, providing recommendations and enhancing the quality and your overall experience with the Digital Services, including by retaining your user preferences or optimizing the presentation of the Digital Services and Materials based on your industry or interests and for the browser or device you use to access the Digital Services.
- Maintaining, operating, improving and developing the Digital Services, Materials and other American Course Academy products and services.
- Learning about users of the Digital Services and analyzing how you and others interact with and respond to the Digital Services and Materials, including by measuring and optimizing usage, reliability and performance, conducting market research, performing analytics, and supporting our operations (e.g., for accounting, auditing, financial, legal or other purposes).
B. To communicate with you. This activity includes:
- Sending you Materials you have requested or which we believe are of interest to you.
- Sending you informational messages about the Digital Services (e.g., to confirm your access to the relevant Materials or notify you of changes to a Digital Service).
- Delivering marketing or promotional communications.
- Responding to your questions or addressing your requests.
- Providing you with surveys regarding the Digital Services.
C. For advertising and marketing purposes, including interest-based advertising. This activity includes:
- Developing, managing and conducting advertising and marketing campaigns, promotions and offers, including about the Digital Services, Materials and other American Course Academy, services or initiatives.
- Cross-device linking. If you access the Digital Services from multiple browsers or devices, we, our service providers and third parties may try to establish connections among and link the different browsers and devices you use to access the Digital Services. This helps us provide you with a seamless experience across the browsers and devices you use and serve you with the relevant Materials.
- Interest-based advertising (also known as targeted or personalized advertising or ads) is advertising based on your interests as inferred from your activities over time on the Digital Services and online services operated by third parties, as well as other information. Interest-based ads consist of text ads, images, animations or videos and are displayed to you based on various factors, including the context of the site or app in which they appear (e.g., sport or travel section), information you provided to the operator of the site or app (e.g., when you created an account), your activities on the site or app (e.g., pages viewed, searches performed or ads clicked), and information such as your demographic, interests and household information.
- We use online and offline information we obtain about you, including your personal information, for interest-based advertising purposes. We aggregate the information we obtain to create audiences that are most likely to respond to ads based on demographic, interests or household information.
- Interest-based ads may be displayed to you by third parties, such as ad networks or exchanges.
D. To protect our rights or the rights of others. This protection includes:
- Performing audits, assessments and testing or troubleshooting activities.
- Backing up our systems (including for disaster recovery purposes) and enhancing the overall security of the Digital Services.
- Complying with and enforcing applicable legal requirements (including legal process such as court orders, warrants, regulatory investigations, or subpoenas) and/or fulfilling contractual obligations.
LEGAL BASIS FOR USING THE INFORMATION
We must have a legal basis to process your personal information. The legal basis will be one of the following:
- To honor our contractual obligations to you when we use your information to provide you with the Digital Services or to provide access or a subscription to Materials. For example, when you purchase a subscription from us, it will be necessary to process your payment details and contact details to confirm and provide the subscription. Failure to provide the information could prevent or delay the fulfilment of the contractual obligations.
- To comply with our legal obligations when we use your information to protect our rights or the rights of others and when we share your information with other parties where required by law or as necessary to protect our rights. We are required to collect certain information from you when processing your subscription payment for tax or financial reporting reasons. Similarly, local tax law will often require us to keep information about contest or promotion participants for audit and taxation purposes.
- To meet our legitimate interests when we use your information to provide you with the Digital Services, to communicate with you and for advertising and marketing purposes, including interest-based advertising or when we share your information with our affiliates and subsidiaries, in the context of a corporate transaction or with our business partners, social media platforms and advertisers. Our legitimate interests include improving the Digital Services, our products and services, understanding how you interact with our Digital Services and publications, deriving knowledge to develop new products and services, and customizing the Digital Services by making them more relevant and interesting to you and others. When we process personal information to meet our legitimate interests, we put in place safeguards to help ensure that your privacy is given due regard.
4. HOW WE SHARE THE INFORMATION
American Course Academy shares the information we obtain with:
A. Corporate Subscribers. With respect to corporate subscriptions or memberships, we share your information with the organization that purchased the subscription or membership.
B. Training/Certification Issuers. Where applicable to products or services obtained through the Digital Services, we share your information with professional teaching, education, and/or examining bodies.
C. Service Providers. In connection with the operation of the Digital Services and provision of Materials, we engage various third parties to provide services or handle transactions on our behalf. These service providers use the information we provide to them as necessary or appropriate for the performance of their services.
D. Advertising- and Marketing-Related Service Providers. We may provide your information to entities that create, deliver and assess our advertising or marketing campaigns.
E. Social Media Platforms. If you interact with social media widgets on the Digital Services, or share the Materials using social media share buttons, Social Media Platforms may collect information. American Course Academy does not control this sharing and is not responsible for the privacy practices of the Social Media Platforms with which you engage.
F. Other Parties When Required by Law or As Necessary to Protect Our Rights. We share your information as and when we believe it necessary or appropriate to protect, enforce, or defend our legal rights, the privacy or safety of our employees, users of the Digital Services or other individuals and entities, or to comply with or enforce applicable law or legal process, including responding to court orders, warrants, regulatory investigations, subpoenas and other requests from public and government authorities.
G. Corporate Transactions. We reserve the right to transfer any of the information we have about you to proceed with the consideration, negotiation, or completion of a sale or transfer of all or a portion of our business or assets to a third party, such as in the event of a merger, acquisition or other disposition, or in connection with a bankruptcy reorganization, dissolution, or liquidation.
H. With Your Consent or Otherwise at Your Direction. In addition, we share your information with third parties when you consent to or request such sharing.
5. YOUR CHOICES, INCLUDING OPT-OUTS
Direct Marketing Opt-Outs
You may opt out of receiving marketing or promotional emails from us by clicking on the “unsubscribe” links contained in such emails. Depending on the Digital Service you use, you may also be able to opt out of marketing or promotional emails by logging into your account and managing your email preferences. Please keep in mind that if you opt out of receiving marketing or promotional emails we will still send you transactional emails or other communications relating to your use of the Digital Services or Materials (e.g., to confirm your access to the relevant Materials, to inform you of changes to a Digital Service or in response to your password recovery request). You may request that we stop sending you direct mail marketing communications by notifying by email at firstname.lastname@example.org
6. HOW WE PROTECT AND STORE YOUR INFORMATION
American Course Academy uses a variety of security technologies and procedures to help protect information from unauthorized access, use or disclosure. However, please be aware that no security measure is perfect or impenetrable. Therefore, while we make reasonable efforts to protect your personal information, we cannot guarantee its absolute security. If you register an account on the Digital Services, you are responsible for keeping your password secure. Do not share your login credentials with others.
We will keep your personal information for as long as we have a relationship with you. Once our relationship with you has come to an end, we will retain your personal information for a period of time that enables us to:
- Maintain business records for analysis, understanding market trends and/or audit purposes and to improve our Digital Services.
- Comply with record retention requirements under applicable laws or other relevant legal or regulatory requirements.
- Defend, establish, exercise or bring any existing or potential legal claims.
- Carry out fraud detection and prevention.
- Deal with any complaints regarding the Digital Services, our products and services.
We will delete your personal information when it is no longer required for these purposes. If there is any information that we are unable, for technical reasons, to delete from our systems, we will put in place appropriate measures to prevent any further processing or use of the data.
7. CHILDREN’S PRIVACY RIGHTS
The Digital Services are not intended for use by children, especially those under the age of 16, and we do not knowingly collect personal information from children under the age of 16.
8. THIRD-PARTY WEBSITES, MOBILE APPS OR OTHER SERVICES
We are not responsible for the privacy practices of any non-American Course Academy operated websites or other services and channels, and we encourage you to review the privacy policies or notices published by relevant third parties.
9. DISPUTE RESOLUTION
11. CONTACT US